Rooted in the legacy of early 20th-century modernism, Frama draws from the clarity of Futura and the expressive geometry of Avant Garde, yet establishes its own rhythm. Circles, lines, and counterforms meet in a quiet system of balance, a subtle homage to geometry’s enduring role in design. Beneath its apparent simplicity lies a careful play of proportion, bringing both precision and warmth to each word. Designed in Display and Text cuts, Frama moves fluidly across scales and weights, with stylistic alternates that open up a wide field of expressive nuance.
