MVB Hotsy Totsy is Akemi Aoki’s first typeface design. Aoki created the letters in cut paper. Once digitized, the design was expanded to offer several weights and styles. Exaggerating the triangular serifs and tapering strokes of “Latin” typefaces, MVB Hotsy Totsy is the perfect party face, appearing frequently on board games, product packaging, and in children’s books. It is named for (what was at the time) a dive bar in Albany, California. The bar has since been renovated but its neon sign was preserved, a local landmark of San Francisco’s East Bay.
